Built on experience.
Driven by integrity.
Since 1991, CWI has designed and manufactured custom point-of-purchase displays, store fixtures and merchandising solutions for consumer brands and retailers nationwide. Our experienced team, diverse manufacturing capabilities and established production network also support custom commercial, industrial and OEM manufacturing requirements.
Custom displays built around your product and environment
From permanent and semi-permanent displays to custom store fixtures, shelving and merchandising solutions, CWI works with brands and retailers to translate concepts and requirements into manufacturable solutions.
Supporting Retail Merchandising Programs Nationwide
CWI manufactures displays and fixtures for retail merchandising programs, often working with marketing agencies, purchasing organizations, and other industry partners.
From concept through completion, a partner at every stage.
Design
Display and fixture concepts developed around the product, brand, environment, manufacturability and budget.
Prototyping
Full-size and scaled prototypes to evaluate dimensions, materials, construction, product fit and function.
Production
Manufacturing coordinated according to the materials, processes, quantities and requirements of each program.
Fulfillment & Pack-Out
Assembly, kitting, pack-out and distribution support tailored to each program or rollout.
Materials selected for the application
Different applications require different materials and manufacturing approaches. CWI's experience across multiple materials allows us to develop solutions around function, appearance, production requirements and cost.
Wire & Metal Fabrication
Racks, spinners, checkout fixtures and other wire and metal applications designed and manufactured according to program requirements.
Acrylic & Plastic Fabrication
Custom acrylic and plastic components — signage, risers, and display shells — built to spec.
Wood Fixtures
Wood fixtures developed for retail programs requiring structure, shelving or a more finished presentation.
Corrugated Displays
Floor, counter and pallet displays for applications ranging from prototypes and promotional programs to broader retail rollouts.
Custom fabrication for commercial and industrial programs
CWI's manufacturing experience also supports custom commercial, industrial and OEM applications. Our capabilities in wire, steel, sheet metal, tubular and acrylic fabrication allow us to manufacture components, assemblies and finished products for applications outside traditional retail merchandising.
The CWI Production Network
CWI combines experienced in-house manufacturing with an established network of domestic and overseas production resources. This flexible model expands available capabilities and capacity while allowing CWI to remain actively involved throughout the manufacturing process.
CWI Manufacturing
Hands-on manufacturing expertise, fabrication, finishing, assembly and project coordination.
Domestic Production Resources
Qualified manufacturing partners provide additional processes and production capacity according to project requirements.
Overseas Manufacturing
An established overseas manufacturing relationship provides additional sourcing and production options when international manufacturing is appropriate.
Together, these resources give CWI additional options for balancing capability, capacity, timing and cost.
Experienced people, manufacturing expertise
Successful manufacturing requires more than equipment. It requires experienced people, sound decisions and the ability to coordinate the details that move a project from concept to completion.
Experienced People
Our team averages 18+ years of manufacturing experience, bringing hands-on knowledge to fabrication, production planning and practical problem-solving.
Execution
We coordinate people, materials, processes and timing to translate requirements into finished products and move projects from development through completion.
Production Network
Our combination of in-house expertise and established domestic and overseas resources expands the manufacturing solutions available to our customers.
Practical Problem-Solving
We identify challenges, communicate directly and work toward practical solutions that consider quality, function, timing and cost.
Partnership
We value long-term relationships and work collaboratively with customers and production partners throughout the manufacturing process.
From convenience retail to industrial OEM programs
Retail & Consumer
Convenience & FuelGroceryBeverage & SpiritsFood & ConfectioneryHealth & BeautyConsumer ElectronicsHousewaresHardware & Home ImprovementSpecialty Retail
Commercial & Institutional
Healthcare & InstitutionalPharmacyHospitalityEducationOffice & WorkplaceFoodserviceCommercial Facilities
Industrial & OEM
Custom ComponentsProduct AssembliesMaterial Handling & StorageRacks & ShelvingFrames & SupportsSpecialty Fabricated Products
Our portfolio
Browse by project type to see the Floor, Counter Displays, Store Fixtures, Shelving & Racks, Multi-Material Displays and Custom Fabrications we've built for retail and convenience brands nationwide.
Manufacturing experience built over decades
Since 1991, CWI has grown from a single Chicago workshop into a full-service manufacturer of custom point-of-purchase displays, store fixtures and fabricated products. Our manufacturing capabilities, supported by an established production network, allow CWI to coordinate projects from concept through completion.
Integrity
We conduct business honestly and responsibly, recognizing that trust is earned through clear communication, fair practices and sound decisions.
Quality
We consider function, materials, construction, appearance and manufacturing requirements throughout the production process.
Execution
We bring together people, materials, processes and timing to move customer requirements from concept to finished product.
Dependability
We remain engaged, communicate directly and work through manufacturing challenges with accountability and focus.
Partnership
We build long-term relationships through collaboration with our customers, suppliers and production resources.
A manufacturing partner for your next program
From custom displays and store fixtures to fabricated products and OEM components, CWI brings experience, manufacturing resources and practical execution to each project.
Contact CWI