Custom Point-of-Purchase Displays & Store Fixtures
From permanent and semi-permanent displays to custom store fixtures, shelving and merchandising solutions, CWI works with brands and retailers to turn a product and a program into a display that works in the store.
Displays and fixtures built around the product, the brand and the store.
Since 1991, CWI has designed and manufactured custom point-of-purchase displays, store fixtures and merchandising solutions for consumer brands and retailers nationwide.
Our team works from concept through completion, developing each display around the product, the environment, manufacturability and budget. Experience across wire, metal, wood, acrylic and corrugated, supported by an established production network, provides manufacturing options appropriate to the requirements of each program.
The displays and fixtures we build
Every program starts with the application. These are the product and application categories CWI manufactures for.
Permanent Displays
Durable displays designed for long-term placement in stores and built to hold up to daily use.
Semi-Permanent Displays
Displays designed to stay in place for extended programs and seasonal campaigns.
Floor Displays
Freestanding displays that bring product to the shopper out on the sales floor.
Counter Displays
Compact displays for checkout and service counters, sized to the space available.
Store Fixtures
Fixtures developed around the product, the environment and the way the store operates.
Shelving & Product Racks
Shelving and racks that organize and present product in a consistent, usable way.
Branded Merchandising Fixtures
Fixtures that carry a brand's look and presentation into the retail environment.
Promotional Displays
Displays built around a specific product launch, promotion or program.
Multi-Material Displays
Displays that combine wire, metal, wood, acrylic and other materials in a single design.
Custom Retail Fixtures
One-of-a-kind fixtures developed when a standard solution does not fit the application.
Materials selected for the application
Different applications require different materials and manufacturing approaches. CWI's experience across multiple materials allows us to develop solutions around function, appearance, production requirements and cost.
Wire & Metal Fabrication
Racks, spinners, checkout fixtures and other wire and metal applications designed and manufactured according to program requirements.
Acrylic & Plastic Fabrication
Custom acrylic and plastic components — signage, risers and display shells — built to spec.
Wood Fixtures
Wood fixtures developed for retail programs requiring structure, shelving or a more finished presentation.
Corrugated Displays
Floor, counter and pallet displays for applications ranging from prototypes and promotional programs to broader retail rollouts.
From first concept to finished program.
Design & Production Development
Display and fixture concepts developed around the product, brand, environment, manufacturability and budget. Once a concept is approved, it is prepared for production — materials, construction, hardware and finish.
Prototyping
Full-size and scaled prototypes to evaluate dimensions, materials, construction, product fit and function before a program moves into production.
Production
Manufacturing coordinated according to the materials, processes, quantities and requirements of each program, with CWI remaining involved throughout production and through final shipment.
Capacity and finishing services behind every program
In-house expertise with added capacity
CWI combines hands-on manufacturing with established domestic and overseas production resources, expanding available capabilities and capacity while one experienced partner coordinates the work.
The CWI Production NetworkAssembly, Kitting & Pack-Out
Assembly, kitting, pack-out and distribution support tailored to each program or rollout — for CWI-built displays as well as customer-supplied products.
Fulfillment & Pack-OutSee what we've built
Browse displays and fixtures by type, from POP and floor displays to counter displays, shelving and multi-material programs.
From convenience retail to industrial OEM programs
CWI manufactures for retail, commercial, institutional and industrial customers.
Retail & Consumer
Convenience & FuelGroceryBeverage & SpiritsFood & ConfectioneryHealth & BeautyConsumer ElectronicsHousewaresHardware & Home ImprovementSpecialty Retail
Commercial & Institutional
Healthcare & InstitutionalPharmacyHospitalityEducation
Industrial & OEM
Custom ComponentsProduct AssembliesRacks & Shelving
A manufacturing partner for your next program
From custom displays and store fixtures to fabricated products and OEM components, CWI brings experience, manufacturing resources and practical execution to each project.
Contact CWI